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Income isn’t ranked up only on pricing by retailers these days

Gone are the days when retailers use to compete only based on price for gross margins and sales. EDLP (every day low pricing), halo effects and loss leader pricing do come in to the picture yes, but today price transparency is extremely important when it comes to understanding consumer buying behavior. Some retailers use succinct[…]

Science  and Pricing

Science is heading to be a vital function in selecting techniques for pricing in the long term

A few experts in the field are of the belief that promotions and individual pricing are indeed going to gain some momentum soon. Some companies have already started offering special prices to certain customers as a reward for their loyalty, so that they can keep coming back. It’s really nothing but a kind of loyalty[…]

Why is the newly introduced pricing strategy for stores on the web not the very best way to go

Dynamic pricing, everyone is talking about it, and it is said to be the ideal strategy for online retailers. The strategy is being employed by organizations such as the airlines, and it allows them to change the prices of the services offered to a similar set of customers. What is peculiar is that the level[…]