Over the last one years we have spent time in helping app developers with their monetization strategies, however, what surprises us that the very basics are sometimes completely ignored by the lot. This articles delves in to the many mistakes that are encountered by iOS and android app developers in a effort to monetize their apps for efficiency.
Ignoring the Monetization Platform’s Ability to Help
This is easy and very quick. All you have to do is ask, we’re not going to turn you down. We monetize apps for a living and have already worked with many in this field. If we can help you, we are happy to help you. Your monetization platform is the best place to start with help for ideas on how well you can monetize your app and generate more revenue. The reason being that they will generally have more information in form of data that you may not have access to and they can also give you some great advice on how their tools can be exploited.
Lack of Data Analyzation
This is one of the most obvious mistakes, and most developers tend to ignore this very basic principle of app monetization. The installation of many SDKs is a time consuming and cumbersome process, and important engineering resources are needed, and still in most cases app developers seem to simply give up on a particular platform, before trying for optimization. When you are working on monetization of apps, it is important that you make the right choice in terms of your platforms, choose one that offers data transparency, controls and tools that allow for optimized ad placements, allows you to try different ad formats and can also help when it comes to redistribution of traffic.
Maintaining the Same Monetzation Strategy for Android and iOS, Not a Good Idea
If your app monetizes properly on one particular platform, it does not mean that the same will apply to other platforms as well. Many things need to be considered to get what you want from your monetization strategy for iOS and Android devices, and they include: technology, behavior patterns of users as well as demographics. From the perspective of technology, there are certain ad formats that will not be available of iOS formats but will feature of android formats. For instance, you will find notification push ads and icon on Android but they are not available for iOS.
Not understanding the value of interstitial ads
Interstitial ads have proven themselves to be one of the most effective ways of monetizing mobile games, however, some developers are afraid of using them. Well, it could be a concern that is fair, as pop up ads are quiet annoying. When using Interstitial ads for monetization, it is important that you remember that game play should not be interrupted. It is important to understand if the retention rate has dropped, when a user is witness to an Interstitial ad before he exits. This indeed does make a lot of sense. Think about it, a gamer would love a suggestion for another game, if the particular game that they are playing gets a little boring.
Developers do not make efforts to creatively use ad format integration
As far as CPC advertising is concerned, it is upon the advertiser effectiveness as well as the efficiency of the ad, however in the CPI Model, publishers can work towards monetizing app ads by being a little creative and optimizing ad placements in a better manner. In fact some marketing platforms allow publishers to make their own menu items, buttons and banners, that are styled according to the UI of the app, so that the user can be easily and effortlessly be lead to friendly and familiar app environments that are monetizable, these would be either lists for other apps and games menus, which an also be customized easily to suit the UI of the app. This leads to many benefits like high conversion rate, click through rate and therefore awesome monetizaton for publishers. For instance, all publishers have to include is an option which says ‘ play something else’ once the game is over and a list for apps will be launched.
No adherence to growth strategy
In a recent survey where over a thousand developers were quizzed on their marketing activities, it was learnt that indie developers often took a chance for marketing their apps. if your strategy sounds familiar to what has been highlighted, it is obvious that your revenues are not great. Users are needed for marketing your apps, it does not matter how good your app actually is.